Google has lowered the minimum price users were required to pay for the Android apps and other in app purchases.The reduced price strategy was implemented after a successful trial in India.users in 17 countries including Brazil and Russia will benifit from this move.
Price custs were implemented in order to help developers generate more return.“Every market has its own unique challenges and opportunities. Purchasing behavior, in particular, varies significantly between markets. So to provide developers with more flexibility, we’ve worked to adapt Google Play pricing options to better suit local consumers and make content more accessible” google said in its statement.
The Current and new prices are mentioned below:-
Brazil: R$ 0.99 (was R$2.00)
Chile: CLP $200.00 (was CLP $500.00)
Colombia: COP$ 800.00 (was COP$ 2000.00)
Hungary: Ft 125.00 (was Ft 225.00)
Indonesia: Rp 3,000.00 (was Rp 12,000.00)
Malaysia: RM 1.00 (was RM 3.50)
Mexico: MXN$ 5.00 (was MXN$ 9.90)
Peru: S/. 0.99 (was S/. 3.00)
Philippines: ₱15.00 (was ₱43.00)
Poland: zł1.79 (was zł2.99)
Russia: руб 15.00 (was руб 30.00)
Saudi Arabia:﷼ 0.99 (was 4.00﷼)
South Africa: R3.99 (was R10.00)
Thailand: ฿10.00 (was ฿32.00)
Turkey: ₺0.59 (was ₺2.00)
Ukraine: ₴5.00 (was ₴8.00)
Vietnam: ₫6,000 (was ₫21,000.00)
The move was done months after allowing Chinese developers to monetize their apps in the International market.Google app store is currently blocked in China but the company is planning on removing this ban in the near future.China’s Internet market is huge and google would like to churn out high revenues from the same.