Scoopwhoop media limited the company which operates the popular internet and media website Scoopwhoop.com, raises $4million from Kalaari Capital. The funds raised will be used to expand the video platform ScoopWhoop talkies. The website was launched in 2013 and focuses on young audience .The company earlier raised $15 million from Ignite World, the investment arm of Bharti Enterprises and Japan’s softbank. The initial funding was provided by Gravy Partner led by WebChutney’s CEO Sddharth Arora.
The company said that the funds raised will be utilized to hire native editorial team and grow the inhouse content team. The investment comes at a time when the company has clocked 20 million unique users with 70 million page views and 30 million social engagements.
According to Sattvik Mishra , CEO of ScoopWhoop ,“In the last 12 months we have grown almost 300%. We’ve managed to put a great team together, across portals, that drives almost 20 million unique visitors monthly. And with this funding, we look forward to being the number 1 digital media company in India by 2017.
This has been the third prominent investment in the Online and media space in the country, earlier POPxo digital media publication and YKA media raised funds from various strategic investors.