Brand · Ecommerce · India

Snapdeal parts away from Aamir Khan’s comments.

E-tailers facing heat because of intolerance comments by Aamir Khan issued as statement in public stating that it is distancing itself from the star actor’s point of view and would not agree or disagree to what he said .

The company said “Snapdeal is neither connected nor plays a role in comments made by Aamir Khan in his personal capacity. Snapdeal is a proud Indian company built by passionate young Indians focused on building an inclusive digital India,”

Company’s popular blog hashtagged as #SnapdealForIndia said. “Every day we are positively impacting thousands of small businesses and millions of consumers in India. We will continue towards our mission of creating one million successful online entrepreneurs in India,” .

Meanwhile Flipkart’s boss Sachin Bansal came out in defense of Snap deal and said “This is a flawed logic. Brands don’t buy into brand ambassadors personal opinions. @snapdeal shouldn’t face this”. Internet users downrated the application and also started a campaign on social media to uninstall the app from their phones and name the campaign as #appwapsi.

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