Ecommerce · India · Strategy

Myntra to launch its mobile site.

Following the footsteps of its parent Flipkart , Myntra is planning to launch a mobile web platform to allow its users browse and buy its products from the web. The moves comes 8 months after the company planned to shut down its website and go “app- only”. The decision was taken due to the fact that 90% of its traffic while 70% of its business came from mobile . The move created a debate in tech circles making companies think on a mobile first mobile only strategy .

According to Myntra CTO Shamik Sharma , It isn’t about the money but just the realisation that if we don’t build (a mobile-only product), somebody else is going to build it and whoever builds that is going to be the winner.

Flipkart was planning on a same mobile strategy but changed its plans and launched Flipkart Lite , a mobile site which gives app like user experience to its audience . This has again changed the strategy being followed by many companies as app has more limitations and it becomes difficult for the company to update the same on a regular basis. It will be interesting to see how the business fares up with this launch.

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