Brand · Ecommerce · India

Flipkart won’t sell ebooks anymore.

Country’s top etailer Flipkart has decided to stop selling ebooks on their platform. All the existing orders will be served by Canadian E-book supplier Rakuten Kobo.

“The Indian book market is overwhelmingly dominated by physical books and this is a market that is growing at a fast clip. Flipkart will continue to be a leading player in the overall books market in India,” the company said in a statement. “In its overall strategy for books, Flipkart does not see the e-Books service as a strategic fit and hence the decision of transitioning the e-Books service to Kobo.”

This seems to be an interesting move as the rival ecommerce giant is focusing hard on selling e-books through their iconic reading tablet kindle. This is the third biggest category close by flipkart after music service “Flyte”  and payment gateway payzippy.

Flipkart has recently grossed a loss of 200 crore and company is focusing on high value products like electronics  goods.

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