In order to capture a bigger pie in Indian Ecommerce market Snap deal today initiated “Project Bharat”. The company plans to launch the site in 11 different Indian Languages in a bid to appeal the Non-Metro Audience. The project would enable 130 miilion Indian citizens to access and explore various products on the platform.
The company aims to attract more and more local vendors from different cities across the country and this move would help them connect to deeper cities across the country. In a statement issued on the launch of project the company said that 10% of the Indian population converse in English while 30% of them have access to internet. Thus the company want to join the remaining 20% in the main stream commerce economy.
This is one of its kind initiative by the company and other e-tailers are also expected to follow the suite.